Download the Brand Questionnaire

THE FIRST STEP ON YOUR BRANDING JOURNEY

Before you jump into logos and colours, start here!

A brand questionnaire helps uncover what your business stands for and how to bring it to life - whether you're working with a designer or not.

↓ Read on…

You’ve got a business idea, a vision, maybe even a Pinterest board. So where do you start?

Before diving into moodboards, logo sketches or font pairings, there’s one simple step I recommend to every client: start with a brand questionnaire.

Whether you’re launching a new business or refreshing your brand, this tool is about more than filling in blanks.

It’s about gaining clarity, confidence, and creative direction - before you even open a design file.

What Is a Brand Questionnaire?

It’s a thoughtfully crafted set of questions designed to help you reflect on your business - who you are, what you stand for, and who you want to connect with.

Some of the things it covers:

Your business mission and values
What makes you different
Your dream clients or customers
Your personality and tone of voice
Your visual likes and dislikes

It’s not a test, it’s a conversation starter between you and your future brand.

Tip: This can be filled out solo, or we can work through it together in a face-to-face or online session where we can walk you through and help you through the deep dive.

Why It’s Important Before You Start Designing

A brand without direction can easily feel disconnected. That’s why this first step matters, it creates the foundation for a brand identity that feels intentional, not just pretty.

Here’s what it helps you do:

Stay aligned with your goals as your business grows
Avoid vague or misaligned design outcomes
Communicate clearly with your designer (or DIY tools)
Build a brand that reflects you, not someone else’s template

Especially Helpful if You’re Just Starting Out

If this is your first time working with a brand designer (hi, so glad you're here!), the questionnaire makes the whole process feel less overwhelming.

It gives you space to articulate what’s been floating in your head, and helps your designer translate that into visuals that work.

Want to Try It?

I’ve created a version of my brand questionnaire for small business owners, freelancers, and anyone planning to work with a designer.

Use it to reflect on your brand before branding, prepare for working with your designer and to keep your business goals front and centre.

I have 2x versions of the questionnaire, the first an online form that gets your answers directly to me to begin your brand journey, and the second a PDF download.

Use the form at the top of the page to get access to both!

The best brands don’t just look good, they feel right. They make sense. And that doesn’t happen by accident.

Start with clarity, and the rest becomes so much easier.

Let’s create a brand your truly proud of inside and out. Let’s chat →